4x revenue growth for a UAE real estate portal
How AI-powered SEO and precise paid advertising quadrupled qualified leads for a major UAE real estate group within six months.
- +312%Organic traffic
- 4.1xROI on ad spend
- −68%Cost per lead
The challenge
The group spent heavily on billboards, print and generic display ads with shrinking returns. Their website drew traffic but converted poorly, and paid media costs kept rising every year without better results.
Our approach
How we got there.
- 01
We audited their digital presence, competitors and customer journey. The data showed their best prospects searched for very specific property types and areas, which the site did not capture. We rebuilt the SEO strategy with 200+ new landing pages for those searches.
- 02
On paid media, broad demographic targeting gave way to AI-driven intent audiences: people actively researching property in the UAE. Dynamic ad creative adapted to each viewer's searches and browsing.
The results
Within six months organic search traffic grew 312% and the cost per qualified lead fell 68%. Return on ad spend reached 4.1x, more than double the old approach. The client has since given us their entire regional marketing.
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